R Frat - Advice on building up a fraternity.

If he accepts, you're in, but if not, its time for plan B. only let them leave for class, but take their student cards so they can't get into their dorms, to skip classes. So I'm really curious to see r/frat's take on this issue since it's been bothering me for my first two years of college. Well if you got dropped it’s highly unlikely that you can pledge the same fraternity again. Worst roommate story upvotes ·. Stress the importance of adhering to your fraternity’s culture and standards very early on. In "Higher Ed," a journal read by most deans, a black sociology professor at MSU noted that white fraternities have problems with alcohol hazing; black fraternities have problems with violent hazing. The term hazing has become so ubiquitous and watered down that it basically means, "I don't want to do it. John S Kiernan, WalletHub Managing EditorJun 9, 2022 Opinions and ratings are our own. Then invite them to hang out as often as you can. I'm brotherhood and social and the trick is just come up with random stuff thst sounds fun. Practice chugging water everyday and eventually you will get better at chugging beer and other alcohol. Fantastic experience if you like the idea of a brotherhood but not the greek culture or pledge process. If theres cool guys in it and they have parties and do fun stuff than tiers don't really matter. ) If you have a story/roast about a chapter at your school, that's fair game. And to get Manuel Noriega to surrender in Panama, we surrounded the embassy he was hiding in and blasted "I Fought the Law" by the Clash and "Panama" by Van Halen For three days. craigslist snohomish county land for sale Cliques aren't helpful, but they are inevitable, and eventually you will find yours. Question: "How tf is a college student supposed to pay 3k a semester for a fraternity? " 13 posts #2. Now imagine that but every Saturday during football season. Some of the most fun events I've been a part of have been joint-hosted parties with my frat and another frat along with 3 to 6 sororities. arkansas tornado path map Is there a way I can avoid this look whilst also looking a bit more interesting than a plain. Advice depends on the kind of rumor. One of our brothers got expelled for exposing initiation secrets to a sorority girl who was about to get initiated, herself. Hi, frat dude here looking to save my dying colony. Some friends I have that are in fraternities say most people just bullshit, are really fake, and act like its HS or something. As someone in both a business and social fraternity, the business fraternity gives you a chance to explore different areas of interests while helping you grow professionally. Sororities will follow any rule they’re given and they’ll enforce it others like political commissars. We’ve had juniors from community colleges transfer to our university and rush and get bids and eventually become brothers. Rush is so complicated, you cant just start throwing events and pull in good potential pledges. -Indiana jones award (most whipped) -Joke athlete. /r/frat roast thread: Lambda Chi Alpha. -Be reasonably sociable and treat the girls right. Although you won't have the opportunity to justify greek life in a positive light, be sure to outline and detail your job descriptions. Contrary to everyone else my school has a minimum GPA of 2. Acute separation anxiety - you left campus, your house/apt, and the chapter. Serious: "How to deal with a Rat " 4 posts #3. Parties at satellite/annex house upvotes ·. Not saying all small, local frats go to hard as far as pledge though. I know of a fraternity that only has a live in requirement if you pledge freshman year, so could be a similar situation with that. Good luck, -former recruitment chair. Be prepared to accept pain for your Pledge Class, even if you are individually blameless. We are dropped off at the base of a mountain in early December. One of the worst brothers in our fraternity was the quiet pledge. If you want to serve your house, run for President and put that on your resume. I always say that slow (ish) and steady wins the race. 15 is considered amazingly big. Cons : women don’t like to be brought back to the frat house, frat house flu, those who don’t even know they have a gpa. We just dropped a pledge after he lost his pin 2 days after getting it. They’ll do anything to keep they’re fake dream of sisterhood alive, even if it means destroying your brotherhood. Now I'm a public speaker working with 3,000 - 4,000 college students at a time. Everyone will probably try to get you to drink If they don't respect your decision not to, then simply cross that house off your interest list and try another. -NYU is definitely an investment banking target school because of its location and name brand. Each venue party is themed with themes such as: Bright n Tight, Phi Psi Frost, Welcome to the Jungle, Gold. You should get the superlative for "most likely to be unoriginal for the rest of his life". We’re a smaller house on campus and we’ve found that we recruit best outside of rush, pnm’s will usually. 2022 Fraternity Roasts: Latino Fraternities. Personal experience in college, I would say anyone drinking under the age of 25, has the body to handle large amounts of alcohol for the 4+ years they're in college. Because reddit is the anti-frat Members Online •. We have a pledge that ended up being accused of harassment by a girl known to go around. And send thank you emails or notes to any alum that does donate. There will always be cliques, but we are all close. Fraternity in the Western concept developed in the Christian context, notably with the …. , (GIA) the premier market research comp SAN FRANCISCO, July 13, 2021 /. I am a Phikeia, although I prefer not to specify which chapter. Water balloon fight around campus. Tiny tiny dose size, baby bumps only or you’ll scream ya head off. I do not regret my decision at all. Satire: "who don’t sorority girls like my epic swag?? ". Alright, so a lot of shit went down last year, especially with SAE, so we’re gonna kick this shit off right by re-roasting the fuck out of everyone. Just realistically, you can’t expect someone who is 30 to take months of being ordered what to do by a 19 year old kid. ) We're going in alphabetical order. Really helps solidify the brotherhood. But if you weren’t initiated you can still go for another house at the next rush. In SAE our pledge class had to choo-choo train to be initiated. The pike thing is a stereotype. I didn't join the greek community for a few reasons:. These are your potential brothers so just be chill and friendly and I’m sure it’ll go well. From what we have heard from those who have. “Bro I get girls trust me bro I’m him bro”. i have hardly ever been given unsolicited advice from someone who actually is qualified to give that advice. However, the frat will expect more from you, whether it be in terms of grades or in terms of overall engagement with the frat. This is what it looked like while finishing it. Drop any funny ideas you have or have won in the past. I also think that it has do with the feds distain for Greek orgs in general not just …. Greek life isn’t huge at my school and because quarter system we have 3 pledge classes a year. That being said it's just one piece of the puzzle. craigslist sf auto parts for sale by owner Getting shoulder surgery 2 weeks before going back to school. They have a couple of apartments grouped together. Have each pledge cast a secret vote for one member of their pledge class who they think is the weak link. The Dominican Republic officially reopened to tourists on July 1. Our nationals pays for us, though. It was invented in 1956 by John Walker McElephant, PhD *. target center interactive seating chart Athletics importantly instills a deep sense of earned confidence - it is the antithesis of participation trophy culture. Greatist News examines and explains the trends and studies making headlines in fitness, health, and happiness. When they had a bad fall due to some house hardship, we gave them a heads up that the pig head would have a $500 donation in its mouth. This will bring about a better rush and good dudes that can you can feel good about leaving the house up to …. Pledged same frat twice upvotes ·. FOAMfrat offers online CAPCE approved continuing education and refresher for EMTs, Paramedics and Nurses for the NREMT, State, IBSC (FP-C and CCP-C), and Nursing. If this OP resonates better with the "lower-tier" frat I doubt OP has the personality that makes the top tier "top tier". Focusing on work, school and alcohol in an attempt to deal with your emotions but realizing that you are just postponing your inevitable self-destruction. Do you want to save on your energy bills and decrease your carbon footprint? Click here to learn how much you can save by installing solar panels on your roof. Seriously make an effort to get to know him better afterwards and the friendship will come. tpob shears Pledges carry matches and condoms at all times in case a brother needs one. When we do case races, no drinking tool is allowed (except shot gunning), and pissing or vomiting is immediate team disqualification. And if you want to get fancy, get a card reader to check people in using the excel spreadsheet with everyone's name and info. I didn't write a "bestseller," but I did write three books. 2- The size of the fraternity can be a big factor. Had I known I wouldn't be charged, I would have drank a few more. “I think I was roofied at your party last night”. Every frat tries their best to make their parties safe and the majority have a lot of really good guys. Like well known traditional state universities where most people are in the 18-22 age range as opposed to commuter campuses. On top of the criticisms it showed positive aspects of Greek life such as the immensely strong brotherhood and connection. So far my little time as an active (about 4 months) has been rather underwhelming and I've never felt more out of place than anything else I've done in life. Open communication, active listening, and sharing personal experiences will help create a sense of. 69K subscribers in the Frat community. Sweetheart #1: Started banging a brother. try again next sem squid, enjoy another 4 months on dorm parties but, some advice, don’t suicide rush, look around n don’t rerush the same chapter that didn’t give u a bid. So in my case, ΚΣ should only appear on my bio after I've been initiated and am a full Brother. Fraternities are not very different than any student org on campus. I learned how to build and operate and organization through my fraternity. I’ve grouped it so it doesn’t get out of hand. Pros are: I rushed with a smaller class, so …. Basically I am friends with a producer who works with a major RNB/Hip-hop artist (1 million IG followers) who let me know the artist is in LA for a month and would like to perform at a party for 5k (usual charge is 20k). ) Put some effort in; "Lol Beta" and "Who?" aren't roasts, they're a TFM comment section post at best. I was the treasurer for my fraternity and often worked with a lot of members who had financial issues. During the day we have LEAD sessions (active member development), brotherhood activities, go skiing, go to the brewery. You have to limit the consistency at which you drink. If it's too easy, you'll just wish you rushed some other fraternity that was better. if you know people in the fraternity in question you can get in that way. Because reddit is the anti-frat. And it’s treated as funny or badass. r/Frat Post: Starting (light) hazing at a newer chapter The Story: How do you introduce hazing without it being, you know, "actual hazing. At my school, most freshmen live in the house. we all had to sleep in this tiny ass room. Plain white with our letters on it and all the poles to set it up. The unique and amazing part of being in a fraternity is the bond of brotherhood that ties the brothers together for life. ask about family issues, if anyone sister has an OnlyFans; mainly just the things you wouldn't expect are on the table. Focus on the other strong aspects of your event. i pledged an mgc frat last semester and crossed with like 5 guys who i’m not really close with at all after the pledge process. How do y'all buy alcohol in bulk for the absolute cheapest? We're looking at about a $700-$800 budget for a party and wanted to split halfway between beer and liquor. pledging is both for the fraternity's evaluation as well as your evaluation of the fraternity. You can drink in your letters just not get drunk in your letters. Like, think of your best fraternity party or tailgate and multiply that by 5. Y’all think it’s weird if your shit face drunk and share a bed with your really good friend or brother, as long as y’all stay on opposite sides. Pros: Unlimited booling, someone always has something you need when cooking, casual beers are plentiful. You can store your certifications inside Studio as well! Studio allows individual users and services to manage credentials with automated reminders! 200+ Hours of on-demand Content. If he doesn't want them then it moves down the list. I am running for the position and we have elections in the coming weeks. Don’t let race determine what’s best for you. When we heard it was open got enough guys together and got the house. No sexual assault or sexual touching of any kind by, to, between, amongst or with the pledges. Borg is the only acceptable thing to call it. It really depends on which fraternity you join. Snow Glow – Fake snow and glow sticks/black lights. There are complex rituals surrounding. Do you remember your first taste of beer. gtw220ack6ww manual My fraternity has the same voting process. Become their friends before you ever even introduce them to the idea of joining the …. A group of young men who have generally been douchebags their entire lives, and feel the need to spend thousands and thousands of their parents dollars to continue this legacy through college and to buy their friends. First, lets define "older" for the sake of this thread. If you’re going to do it, have it be with beer, hard liquor has no place in pledging. Before my initiation, I talked to my bros that I might transfer, but they said they want me to be part of my chapter. Things like weather pledge, clock pledge, and fireplace pledge. oklahoma city craigslist for sale Obv pres, secretary, and treasurer. We had a 3 mile hike up, ritual, and 3 mile hike back down. CRI is a measure of how well the different spectral bands are represented. Next take the front yard hose and start filling it. Build new letters, build a frat bench for the front yard, build a killer corn hole set, have them build a new deck. This does not cover any housing, though, which is why it's so low. Ask over at r/music or r/hiphopheads, trust me, "frat rap" is widely considered a subgenre. But generally, Letters are reserved for Brothers. Nashville because it's an awesome city. Discord or even Whatsapp is a much better option, if you're concerned about your messages being exposed (I believe one of them has a delete option. Also, if you are already pledging you usually will not be able to accept a bid from another fraternity, but I think that varies from frat to frat and. Since your Chapter is four years old, your Family may want to memorialize the Founding Year in their chosen adult beverage. I've watched that season with him so many times now that I even use it at night left on to help me sleep. They have individuals from all walks of life, including those who party, some who don’t, athletes, kids with 4. Good house dj for 15-20K budget upvotes ·. Okay but if Chance is elected he said he’d put more money into the social budget. Teams of four, two 30 racks per team. Or, if you could have sex any animal, which would you choose and why? if you had to fuck an animal, what animal would it be? 90% of em say dolphin for some reason. Phi Delt is, and I'm wondering who else has to deal with it. Started banging another brother. Had its flaws but overall pretty good imo. List of African-American Greek and fraternal organizations. Squirt some gatorade or water in their open kissers and watch as relief washes over their faces. Kid would have to memorize the Miracle on Ice speech and wear a USA jersey to all parties and functions and at random times give the speech. 1 Intubation and subsequent invasive mechanical ventilation are needed in about two-thirds of cases and are associated with particularly high mortality reaching 50%–70% of cases. Needless to say the cops are often called when our parties get to loud. It sounds like you have most of your experience with closeted gays in fraternities, not fraternity members as a whole. List of Latino Greek-letter organizations. I know between small and large fraternities rush classes can range anywhere from 10-50. Iberia devalued off-peak awards in May 2021 but since reversed its decision. Decent idea: Throw a theme party and sell theme shirts. Got a bid from a fraternity I was interested in, knew some of the guys there, vibed with them very well, shared interests etc. wausau craigslist cars April is Sexual Assault Awareness Month!💙 Sexu. He texted us later that night, didn't respond, he can eat an old bag of dicks. Turns out that R/Frat is a real thing, and it's just as horrifying as you'd think. Police Scanner Pledge - Really just a risk task to keep someone on the scanner and listen for your address. Now my little bros are in the frat, don't drink or smoke, and are having the time of their lives. I did a semester of online Community College last fall while working almost full time (30-35 hours a week). There are some basic rules to this; (1. So, one of the officers I worked with suggested I should join a frat because it has a similar support system as the military. Brothers will have to pay out of pocket. The problem with drinking after college is that your brain doesn’t recover from it as strongly. The only fraternity that does the elephant walk is TKE and they don’t just do it during pledge week it’s part of their “secret handshake” they do for the rest of their lives when greeting another TKE. Cliques aren’t helpful, but they are inevitable, and eventually you will find yours. Take the furniture out of the living room and barricade them in. Delta giveth, and Delta taketh away. 5 o’clock pledge- must text the GC at exactly 5 PM to let everyone know the time. They come up with some theme for the formal and arrive early to decorate the room. Background: The use of non-invasive ventilation is controversial in immunocompromised patients with acute respiratory failure, whereas the use of high-flow nasal cannula oxygen therapy is growing as an alternative to standard oxygen. Here's how much more money you could make just from joining a frat. How do I meet some brothers in this time before I rush? upvotes ·. Trusted Health Information from the National In. text from 898287 Went back and forth between the two, dating both of them, constantly cheating on both of them. When the cops found him, they asked what he had been doing. I dealt with it by exposing the person's statement's falsehoods. Total Frat Move (and the members of frats that’s watch their social feeds) at times seems to totally endorse and make light of destroying valuable stuff. To diffuse the light I put parchment paper on top. Your fucked just know it's only a week and you'll be okay in the end. Never been carded on a plane, if you do say you forgot your id in your luggage and are fine, fake on a plane is asking for jail time. Sig Eps have a different program than Pikes etc [and even in the same Fraternity, it'll differ some between campuses]. As long as you're not a boner you're. If not, get their names and contact info from the University or Kappa Sigma HQ), Step # 2 is to communicate with them, Step # 3 is cultivate them with events, Step # 4 is to solicit them for their time and resources. Member of our fraternity has no Rizz and it’s starting to damage our image. My fraternity has run into a huge problem in the past couple weeks. or Philanthropy Chair: 25% increase in fundraising, etc, etc. Like here at Drexel, we basically ignore it as far as Greek life is concerned, since we're far more focused on our new member education and social events. The games are fun as fuck and the music selection is tailored. I’ve got some connections through friends at school and family friends into other frats. There’s a lot more that goes into it, but this is the basis for quality recruitment. Any of y'all around to see your chapter's house get bought by alumni? Right now, we pay some goofy ass Indian dude way too much money a month per person to live in the house - and considering we are making some big improvements not only on the house itself but to our chapter in general (doubled the size this semester alone), its important to consider …. We are the place to go on campus last year and I want make sure it stays like that. At a fraternity party it's you + your boys + the guests who were invited. Rushed a 23 yo last semester, and he’s having a great time. These men all wear the same exact polo shirts and ugly suade shoes due to a complete lack or originality and free …. Some questions depend solely on the fraternity OP. Night at the museum: do a mixer, have the pledges dress as historical characters and put them in different rooms of the house, and enjoy the show while you tour different rooms with the girls. In our chapter, brothers on academic probation are encouraged to come to parties and the like by e-board, and are frowned upon if they don't. Fire pits are dope, if you've got the space. Usually the smaller ones are not as bad. Depends on the house (if you have one, and how nice and new it is), amount of members, their disciplinary history (if the chapter has been in trouble the insurance rate skyrockets), and their budget (parties. Absolutely anywhere- McDonald's, dining halls, Walmart at 3am, you need a reservation and they need to make it happen. During homecoming, it was tradition to throw our pig head from our roast on top of DX house. -Has football and real greek life, unlike NYU. Insecure About Not Being in a Frat, and College troubles in general. You mean cultural awareness fraternities. Highlight specific improvements you made in that position. The parties were awesome and the work was hard. Initially I wasn’t planning on rushing as a sophomore in the fall, but after Little 5, it became clear that being a in a frat would be super cool, especially during Little 5 (for many other reasons as well). 1- Family 2- School 3- Fraternity 4- Pledgemaster 5- God. Dropped as a pledge story warning to any other pledges in the future. Make them learn their chapters history. Average new member fees are $3452. Here’s to pussy and gunpowder! Live by one, die by the other. For example, because Triangle is on the list, Theta Tau was requested. /r/frat roast thread: Sigma Alpha Epsilon. OFC you're in a frat women will be over constantly. Pay attention to the fraternity during pledgeship. shirley and stout obituaries kokomo indiana Ask them what the most Nelk thing they’ve done is. I would reach out to some fraternities or to the lax. Yes it is in some ways even better not to have an official campus house. fuck my whole pledge class got sick as fuck during hell week. Fraternities and sororities ( Latin: fraternitas and sororitas, 'brotherhood' and 'sisterhood'), collectively referred to as Greek Life, are social organizations at North American colleges and universities. Brozantium (purple & gold toga party + mardi gras beads) Sexy Teachers and Mythical Creatures. LegFi (Fraternity Billing System) Im the current treasurer of my fraternity and we are considering switching from GreekBill to LegFi. 5 but looking at the website, LSE is looking for students in the top 10-15% of the class which I would imagine is around a 3. 68K subscribers in the Frat community. Sig Pi has some of the weirdest freshman and have declined so much since last year. We used to have a top of the line board but it got stolen so it’s just not worth it to have $4000 worth of equipment with all the things that could go wrong. If you're a gym rat, sports star, or an alcoholic, there will be a fraternity for you. The aim of the thread is to only talk about the fraternity in the title. When I rushed and accepted my bid, I felt like I was on top of the world. It's gotta come naturally, you can't force it or it will sound cringy. Create your journey together as you form deep bonds of brotherhood that last a lifetime. Manage Certifications and Certificates. On that note, I believe you can also join professional/business fraternities after being initiated into a social fraternity but that might be a case by case basis. My chapter has grown extremely fast in the last few years. Everyone gets absolutely wasted and has a great time. Fluff up your duties with lots of flavour text, ONLY if you held a valuable position. We had the typical lineups, forced drinking, etc. Some ships are friendships and to those we drink 🍻. Flights from the United States to Belize are currently available from just $242 round-trip. most of the time you gotta ask for it. Your professor likely won't give two shits that you have Hell Week during exam times. I dealt with it by exposing the person’s statement’s falsehoods. Students who are a part of Greek life on campus are welcome to stay in Greek housing. Take Thursday or friday and rent out a bar for a pregame for a few hours and supply food/maybe a small tab. People still party hard after college, make new friends, and the hookup culture is still alive throughout the 20s (and in some cities even the 30s). Line the insides of the letters with lights and put diffuser paper on the plexiglass. Joining a frat you don't mesh with just because they're "high tier" is putting the cart before the horse and will end up making you less happy than joining a "low tier" frat you get along with. either business (undecided) or sports entertainment has to be at least 50% of greek life. Hell I would've volunteered to do this when I was pledging. Put different colored dye inside balloons and divide the guys into teams. This one’s off topic but play hamburger lady before a lineup and they will be scared shitless. you didn’t get a bid for a reason. /r/frat roast thread: Phi Delta Theta. It wasn't a movie meant to shit on the fraternity system, but rather provide a critique in attempt to make the system better. The worst part was walking up and down. Liquor is too easy to cross LD50 and leave a corpse on your sofa. Got the worst fucking pledge class ever. If you were the philanthropy chair, member of a committee, or in any leadership position then list that on your resume. For the love of 7 pound infant Jesus please don't haze kids with alcohol. Just that every school does different things for homecoming and have their own traditions that go with it. Clear jello in all of the toilets. During rush I said I will bring smash bros and beer. no talking to girls, and (meht fo tuo tihs eth ezah) -nationals cant read this don't worry. Remember at any time you have the opportunity to walk out. There are to be two rows of 7 cups each on both sides of the table. Rush Events, that are not parties. Kareem-Abdul jaborg Ruth bader ginsborg Top 2 I’ve used ever IMO. Get good LED bulbs, at least 1200-1500 lumen bright, and check for the Color Rendering Index of over 85, preferably over 90, and a color temperature of 5000-6500K. Don’t haze just for the sake of fucking with them. You have to do this in the proper order. The only way you're going to know if a fraternity is right for you, is to do it yourself. I have only heard of srats not allowing drinking in letters. /r/frat roast thread: Delta Chi. On our campus we have speakers circle where anyone can say anything. Would come in and recite the news of the day. I think its time to ask ourselves if Fortnite is still F or not. nylon stockings at walmart Stand up, collect their bottles and go upstairs. Frat guys will have friends that are older and younger in every year while …. This is where she gives a hand job to 2 guys sitting on either side of her at the same time. If you get told you wouldn’t be a good fit, swallow your pride and say thank you, they are saving you your valuable time. Although I’ve heard fall rush is chaos and. Pre-rush events help increase your rush numbers which will directly effect the quality of the guys you have to choose from. Also KS is pretty sweet, I was a …. Also be honestly friends with other brother Ana d their gfs. Advertisement Mon-Ka is many people. I feel like me and a couple other guys are the only ones. Keep your RA life and your Fraternity life separate. Definitely need an award for the guy that bitches the most. r/frat Sorority Roast: Pi Beta Phi. Figure out what you need to do and what you don't need to do. Being less socially awkward: you go to the gym, the gym community is honestly more of your crowd than being in a frat. How does your chapter enforce academic probation in a meaningful way. You need to build rapport with more top tier sororities and they will come to your parties. Zyndiana Jones and the Raiders of the lost buzz. Firefox only (Windows/Mac/Linux): Firefox extension Geode adds experimental geolocation features to your browser. You most likely sign a paper that allows the school to give your information to officers of the fraternity. Why I’m writing this tho, is I want to appreciate all of you Fraternity men, drinking and test banking. For everyone else who didn't know this existed, there are 54 active chapters. For context, Alpha Phi has 154 active chapters. My rule was never anyone in the chapter in case things got messy. I’ve been talking to one of my professors about this and he said that the first half of my time in college will be relatively manageable even with my major if I decide to go into Greek life but I wanted to get y’all’s opinions. I have made numerous business connections through our chapters alumni as well as other big name alumni meeting them at events. Big thing to remember is anything that happens at your party is your org’s fault; just like you don’t initiate dorks, don’t let dorks into your parties and you won’t have issues. You can buy bulk from places like BevMo, Wine depot etc. You just have to rush everybody and see who you fit in best with. Pledging will still be very tough (as I imagine it would at any SEC school), but some fraternities (SAE for example) had to. Funny formal superlatives? I'm in charge or our formal awards this year and wanted to know if you guys had anything super funny that we could use. Tiers really only matter if a fraternity is bottom tier because they actually suck. If you're a Delta loyalist, you've but a few weeks to book a seat on what will no doubt become one of the shortest running DL nonstops. force them to sleep, eat and do everything at the house. "Im taking that girl back and piping", "I"m smashing" etc. We actually don't have any "out" members but it wouldn't be a problem if someone did. Pledging is exhausting and isn’t necessarily a ‘fun’ time to be involved with the fraternity, but if you like the people that’s what matters.